Every direction.One of them is yours.
Pick a look once and every image FIGUR makes for you follows it. Every tile below is a real generation, across skincare, coffee, batik, sport, festivals and more — each brief run through the direction it suits.
Type-led
15 looks
Imperfect lettering
Letterforms stretched and nudged by hand. Signed, not set.

Monochrome, one accent
Black, white and grey — with a single colour that means something.

Numeral & negative space
A giant number doing all the work, with air around it.

Duotone
A photograph reduced to two inks. Graphic and decisive.

Kinetic type
A word caught mid-movement — stretched, trailing, arriving.

Monospace
Fixed-width type on a plain field. Technical and calm.

Stencil
Sprayed letterforms with broken strokes. Utilitarian.

Swiss poster
Type only, two or three colours. Severe, confident, no images.

Type as the subject
Giant letterforms carry everything. Editorial and confident.

Maximalist type
Letters too big for the page, stacked and overlapping.

Liquid chrome
Words poured in polished metal, reflecting a sky.

Inflated letters
Soft 3D words that look full of air.

Cut-out lettering
Letters cut from print and stuck down one at a time.

Character grid
A picture drawn entirely out of typed characters.

Word as a shape
A name set so tightly it becomes one solid form.
Photographic
21 looks
In use
The product mid-life — held, poured, worn, used.

Arranged flat lay
Shot from above, everything laid out and lined up.

Golden hour
Low warm sun, long shadows, everything flattering.

Dark and moody
Deep shadow, one pool of light. Serious and expensive.

Architectural
Hard geometry, strong shadow, human scale for reference.

Unboxing
The lid half off, tissue folded back, the reveal beginning.

Editorial portrait
One person, lit properly, looking like themselves.

Team at work
People mid-task, not lined up smiling at a camera.

Fresh and seasonal
Produce, water droplets, cut surfaces. Food at its best.

City at night
Wet streets, reflected signs, headlights streaking.

Cultural photo
Moody documentary photography. Rooted in a real place.

Soft & scenic
Pastel, natural light, handwritten type. Calm and appetising.

Film grain
Shot on 35mm, with the grain and the glow left in.

Direct flash
On-camera flash, hard shadow, nothing flattered.

Made by hand, overhead
Looking straight down at work in progress.

Close enough to touch
One surface, magnified until it stops being obvious.

Blue hour
The twenty minutes after sunset, when lights come on.

Through wet glass
Shot through a rained-on window, lights breaking up.

Stage beams
Hard beams cutting through haze, the band small beneath them.

LED backdrop
A wall of artwork behind the band, players in silhouette.

From the crowd
Raised hands and phone screens, the stage glowing past them.
Illustrated
17 looks
Cut paper
Layered paper shapes with real shadows. Crafted and tactile.

Single-line drawing
One continuous line. Spare, elegant, unmistakably drawn.

Watercolour wash
Bleeding pigment and soft edges. Gentle and handmade.

Tropical botanical
Monstera, banana leaf, heliconia — drawn with real accuracy.

Isometric scene
A tiny world at a fixed angle. Clear, orderly, explainable.

Two-ink print
Fluorescent inks overprinting, grain and misregistration.

Repeat pattern
One motif tiled seamlessly. Wrapping paper, fabric, backgrounds.

Sketchbook doodle
Loose pen drawings, notes in the margin, thinking out loud.

Illustrated packaging
Hand-painted labels and botanical detail. Feels crafted, not printed.

Riso collage
Two-ink print look with cut paper and grain. Handmade and offbeat.

Playful sticker
Chunky type, doodles and sparkles. Loud, young, full of character.

Sketchbook page
Pencil working drawings, notes and all.

Brush and ink
Loose ink washes with one confident line over the top.

Marker drawing
Thick marker strokes, flat colour, no shading.

Cut and printed
Carved block printing — chunky, black, and physical.

Storybook page
Warm painted illustration with room for a line of text.

Botanical plate
A specimen drawn precisely, the way a field guide would.
Product & packaging
14 looks
Ultra-real object
One object, rendered exactly, alone on a quiet ground.

Studio product shot
Clean lighting, seamless backdrop. The catalogue standard.

Blueprint
White line on blue, dimensions and callouts. Engineered.

Exploded view
The product pulled apart along one axis, parts floating.

On the shelf
The pack among competitors. Does it stand out or not?

Hero on black
One product, black ground, light describing every edge.

Product packaging
Real packaging, photographed like an FMCG shelf shot.

Technical spec
Monospaced labels and data. Looks precise, tastes artisanal.

Recycled kraft
Unbleached board, one ink, nothing wasted.

Glass and liquid
A bottle lit so the liquid inside does the work.

Sachet and packet
Small-format packaging, the way it really sells.

Printed tin
Metal packaging with the print curving round it.

Refill pouch
The lighter, cheaper pack, photographed with pride.

Cut through
The product sliced open so you can see inside.
Brand systems
14 looks
Logo suite
One mark in every lockup — stacked, inline, icon alone.

Colour story
A palette laid out as swatches, with the mood behind it.

Type specimen
A typeface shown off — one huge letter, the alphabet beneath.

Stationery set
Business card, letterhead, envelope — shot as a set.

Shopfront mockup
The mark on a real building, at real size.

On screen
The work shown on a phone or laptop, in a real setting.

At billboard scale
The design big, outdoors, seen from across a road.

Mood board
The references behind a direction, pinned up together.

Brand board
The whole identity on one sheet — logo, palette, type, mockups.

Script signature
Hand-lettered logo with warmth. Friendly food branding.

Campaign grid
Built to sit in a feed. Every post clearly part of one family.

The grid, shown
The layout system itself, drawn on top of the layout.

Icon family
A row of icons that clearly belong to each other.

Built to be read
High contrast and large type, designed for everyone.
Editorial & print
17 looksThe ones that play were made by FIGUR too. Pick one of these looks and it directs your clips as well as your images — what moves, what the camera does, what it sounds like.

Column editorial
Print logic — real columns, real margins, room to breathe.

Menu board
Items and prices, set properly. Legible before it is pretty.

Quote card
One customer's words, given room and weight.

Before and after
Two states, side by side, the difference obvious.

Step by step
Numbered stages, one idea each. Built to be understood.

Split screen
Two ideas sharing a frame, divided down the middle.
- Also directs video

Cut-out collage
Black-and-white cut-outs on cream paper, blue and yellow behind them.
- Also directs video

Flow path
A yellow path with blue dots, threading every stage together.
- Also directs video

Numbered step
One step, drawn flat with halftone shading, numbered at the top.
- Also directs video

Event board
A full announcement: title, the line that matters, dates, logos.
- Also directs video

Layered build
Dense collage where one colour photograph anchors the black-and-white.

Clean editorial
Quiet, spacious and premium. For work that shouldn't shout.

Photocopied zine
Made on a copier at midnight and stapled by hand.

Newspaper page
Dense columns, a big headline, printed on cheap paper.

Report spread
Numbers laid out so they actually read as a story.

Recipe page
Ingredients down one side, the dish across the top.

Pull quote
One sentence given a whole page to itself.
Bold & loud
13 looks
Sale, urgently
Big number, hard colour, no doubt about the offer.

Big announcement
One piece of news, impossible to miss.

Countdown
A number and a date. Build the wait.

What you get
Everything included, laid out so the value is obvious.

Cut-out people
Real people mid-action on flat colour. Energetic and human.

Sport hype
Italic caps, script overlay, stadium energy. Loud and urgent.

Campaign punch
Bold, glossy, product shouting. What big brands run on Instagram.

Dark mode, neon accent
Near-black ground with one electric colour doing everything.

Sticker bomb
Stickers layered over each other until nothing shows through.

Hazard stripes
Diagonal warning bands and stencilled caps.

Shout the price
The number bigger than everything else on the page.

Scoreboard
Match-day graphics — numbers, bars, hard angles.

Colours that fight
Two colours that should not sit together, sitting together.
Calm & premium
12 looks
Flat with depth
Clean flat shapes, quietly stacked. Simple but not flat-footed.

Clean and modest
Calm, uncluttered, respectful. Suits modest and halal brands.

Quiet luxury
Almost nothing on the page, and all of it expensive.

Wellness soft
Warm neutrals, soft light, everything slowed down.

Gallery print
Framed, hung, lit from above. Work treated as art.

Natural materials
Linen, clay, stone and paper. Texture doing all the work.

Modern minimal
Geometric, spacious, quietly clever. Minimal without being dull.

Quiet luxury
Expensive because of what it leaves out.

Steam and mist
Softened air, water and warm light.

Stone and shadow
Hard material, soft light, nothing moving.

Cream and serif
Warm paper, fine serif type, nothing hurried.

One stem
A single plant, a wall, and the shadow it casts.
Retro & nostalgic
14 looks
Eighties neon
Chrome type, grid horizon, hot pink and cyan.

Seventies groove
Warm browns and orange, bubble type, sunburst curves.

Mid-century print
Flat shapes, limited inks, travel-poster confidence.

Chalkboard
White chalk on slate, drawn by a steady hand.

Postal stamp
Perforated edges, engraved detail, a franked mark.

Ornate Victorian
Engraved flourishes, banners and heavy borders. Apothecary.

Faded photograph
Washed colour, soft focus, the look of a found print.

Retro mascot
Vintage cartoon character, badges and aged paper. Full of personality.

Retro-futurism
Tomorrow as it was imagined decades ago.

Y2K bubble
Glossy blobs, chrome edges and lens glare.

Rave flyer
Photocopied, overprinted and stuck to a lamppost.

Pulp cover
Painted drama, heavy title, cheap paper.

Deco geometry
Symmetry, stepped shapes and fine gold rules.

Old shoplot sign
Hand-painted shophouse signage, faded by weather.
Motion graphics
14 looks
Paused motion
A still that looks like a frame from something moving.

Motion frames
A sequence laid out as stills — a storyboard of movement.

Logo sting
The mark assembling itself — the last frame of a three-second open.

Lower third
A name bar sliding in over footage. Broadcast furniture.

Text reveal
A line half-uncovered, caught mid-wipe.

Particle burst
Elements flying outward from a centre, frozen at peak.

Shape morph
One form becoming another, caught halfway between.

Counter
Digits rolling — a number caught between two values.

Grainy gradient
Colour bleeding into colour, with grain over the top.

Liquid morph
One shape flowing into the next without a cut.

Staggered build
Words arriving one after another, caught mid-build.

Counting up
A figure mid-count, with its bar still filling.

Shape reveal
An image uncovered by a shape sliding across it.

Overlaid on the real
Graphics sitting in a real photograph as if measured there.
Loops & video
9 looksThe ones that play were made by FIGUR too. Pick one of these looks and it directs your clips as well as your images — what moves, what the camera does, what it sounds like.
- Also directs video

Cinemagraph
Everything still except one thing. A loop that never ends.
- Also directs video

Seamless loop
A pattern in motion where the end meets the start.
- Also directs video

Vertical reel
Shot tall for a phone, with room for captions.
- Also directs video

Stop motion
Handmade objects moved a frame at a time. Charming and imperfect.
- Also directs video

Screen walkthrough
An interface being used — cursor mid-click, a step in progress.
- Also directs video

Transition frame
Two scenes meeting mid-wipe. The join, caught.
- Also directs video

Three-second hero
One slow move around the product, ending where it started.
- Also directs video

Material loop
A surface moving slowly, forever.
- Also directs video

Hands at work
One repeated action, filmed close, on repeat.
Experimental
13 looks
Raw mixed media
Scans, photos and scribbles layered without tidying up.

Brutalist grid
Exposed structure, hard edges, awkward on purpose but readable.

Dimensional type
Letters as solid objects — extruded, lit, casting shadows.

Soft gradient
Colours melting into each other. Modern, calm, digital.

Glass and refraction
Frosted panels, bent light, things seen through things.

Magazine collage
Cut-out photos and torn type. Punk energy, controlled.

Glitch
Channel shift, scan tearing, signal breaking up.

Abstract composition
Pure shape, colour and balance. No subject at all.

Surreal still life
Product staged with props that match its colours. Quietly strange.

Same rule, many outcomes
One system run over and over, never the same twice.

Heat map
The world rendered by temperature instead of light.

Dots blown up
Enlarged until the printing dots become the picture.

Copy of a copy
Photocopied so many times it is falling apart.
Local & cultural
15 looks
Merdeka
Jalur Gemilang colours, national pride, done with restraint.

Kampung warmth
Wooden houses, batik light, the feeling of going home.

Batik motif
Traditional pattern used as a modern graphic system.

Mamak at midnight
Fluorescent light, steel tables, teh tarik in mid-pull.

Festive Raya
Ketupat, pelita, open-house warmth. Celebratory and clean.

Prosperous new year
Red and gold done tastefully, not like a bank calendar.

Festival of lights
Kolam patterns, oil lamps, jewel colours against dark.

Shoplot signage
Hand-painted shop fronts, layered years of paint.

Pasar malam
Malaysian night market at its best. Warm, busy, appetising.

Kopitiam tiles
Marble tabletop, mosaic floor, morning light.

Wau geometry
Kite motifs — symmetry, scrollwork, cut colour.

Songket weave
Gold thread through deep colour, lit to catch it.

Wet market fresh
Produce stacked high under bare bulbs, early morning.

The pull
Tea stretched between two cups, caught mid-air.

Bazaar at dusk
Stall lights, steam and crowds just before breaking fast.
Two can be mixed
Directions blend, so a night-market warmth can carry Swiss typography if that is what your brand actually is. And your own logo goes into the artwork as supplied — never redrawn from a description.
Make something